CTL Plumbing & Heating
Bearsted, Maidstone
We handle their website design, SEO and Google Ads.
Visit the siteMaidstone, ME14 to ME20
About twenty minutes from our Ashford office, straight up the M20.
The place
This is the county town, and that shapes its economy more than anything else does. Kent County Council and the borough council are both headquartered here, which supports a large public sector workforce and the professional services that gather around any seat of local government: solicitors, accountants, surveyors and consultancies, concentrated in and immediately around the centre. Retail is the other half of the town proper, anchored on Fremlin Walk and the Mall, with the hospital a major employer in its own right. Out along the Aylesford and Larkfield corridor the character changes completely into light industry, distribution and trade counters serving the whole of mid Kent. Ringing all of it are the commuter villages, Bearsted, Boxley, Detling, West Malling, Loose and Coxheath, which is where a good deal of the money actually lives and where most of the domestic work comes from.
The search market
This is the most contested local search market in the county outside Medway, and anybody telling you otherwise has not looked properly. Being the county town means established agencies, professional firms with genuine marketing budgets, and competitors who have been building their websites since long before most trades thought they needed one. Going straight at the broad town terms is an expensive way to find that out. The opening is the ring of villages. Households in Bearsted, Boxley, West Malling and the Weald villages to the south are affluent, the jobs are larger, and people there search using their own village name far more often than the county town's. Those terms carry a fraction of the competition and a much better conversion rate, and stacked together they comfortably outproduce the one keyword everybody else is bidding and writing for.
Local proof
Every one of these is a real client with a live site. Open any of them and judge the work yourself.
Bearsted, Maidstone
We handle their website design, SEO and Google Ads.
Visit the siteAylesford, just outside Maidstone
We handle their website design and SEO.
Visit the siteMaidstone
We handle their website design and Google Ads.
Visit the siteIn Maidstone
Each of these covers how the channel works in Maidstone specifically, not a general explanation with the town name dropped in.
Tell us about your business. We will come back with a clear picture of where you are losing ground locally, and exactly how we would fix it.