Insights

Notes on growth.

Practical thoughts on SEO, paid ads, and web design for UK businesses. No fluff, no gated PDFs.

3 August 2026

Google's June 2026 Spam Update: What It Is, and Why It Is Not a Core Update

A spam update sharpens Google's spam detection and enforces its spam policies. It is a separate thing from a core update. Here is what the June 2026 update changed and how to recover.

27 July 2026

What Are Google Local Services Ads? Pay Per Lead Explained

Local Services Ads sit above everything else on Google and charge you per lead, not per click. Here is how they work, who qualifies, and when they beat standard ads.

20 July 2026

Should I Use Meta Ads or Google Ads?

Google Ads reaches people already searching for what you sell. Meta Ads puts you in front of people who were not looking. Here is how we choose between them for clients.

13 July 2026

What Are the Different Website Platforms to Build On?

A plain English guide to the main website platforms, WordPress, Wix, Squarespace, Shopify, Webflow and Next.js on Vercel, and how we choose between them for clients.

9 July 2026

What Does PPC Mean? Pay Per Click Explained

PPC stands for pay per click, advertising where you pay only when someone clicks your ad. Here is how the auction works, what it really costs, and when it beats SEO.

3 July 2026

What is SEO? A Plain English Guide

SEO is the practice of improving your website so it ranks higher in unpaid search results. Here is how it works, what it costs you to ignore, and what real results look like.

Ready to grow?

Tell us about your business. We will come back with a clear picture of where you are losing ground online, and exactly how we would fix it. No pitch, just answers.

Start a project →Our work