Practical thoughts on SEO, paid ads, and web design for UK businesses.
Google Ads reaches people already searching for what you sell. Meta Ads puts you in front of people who were not looking. Here is how we choose between them for clients.
Read moreA plain English guide to the main website platforms, WordPress, Wix, Squarespace, Shopify, Webflow and Next.js on Vercel, and how we choose between them for clients.
Read morePPC stands for pay per click, advertising where you pay only when someone clicks your ad. Here is how the auction works, what it really costs, and when it beats SEO.
Read moreSEO is the practice of improving your website so it ranks higher in unpaid search results. Here is how it works, what it costs you to ignore, and what real results look like.
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